ABOUT ME
I'm Carolina — but Coco is the name my work goes by
I design digital experiences for wellness, lifestyle, and consumer brands — where the goal isn't just usability, it's joy. With 9+ years across health, sports, entertainment, and guest-centered products, I've built things that feel effortless and connect with real people.
From scaling design systems at NBC Universal to redesigning healthcare portals at Deloitte, I work across complex matrix organizations — always at the intersection of empathy, strategy, and craft. I co-founded Coconut Studios, where I've helped 30+ wellness and lifestyle brands find their voice online.
Currently pursuing a Master's in Human-Computer Interaction (Northeastern University, Fall 2026) — deepening my work at the intersection of behavioral design, wellness tech, and AI-driven product experiences.
MY FOCUS AREAS
Crafted skills. Strategic mindset. Design that scales and connects
Wellness & Consumer Experience
Every decision begins with empathy, deep insight, and a focus on the real needs of real people. Great design solves meaningful problems — and research ensures we’re solving the right ones.
Guest-Centered Interaction Design
I design interfaces that aren’t just beautiful—they’re intuitive, accessible, and a joy to use. Clean, consistent, and thoughtful design keeps users engaged, confident, and coming back.
Scalable Systems for Human Brands
From individual components to cohesive systems, I build scalable solutions that grow with purpose. They ensure consistency, minimize duplication, and empower seamless team collaboration.
My Latest Projects
💡 Impactful solutions built for people, not users.
Booking Engine
Tee Time Alerts: Driving Engagement Through Personalized Notifications
Open to What’s Next
Curious collaborators, bold ideas, and meaningful design challenges are always welcome
Designed by Carolina Urrego
© 2026 by Coconut Studio
Equipos gestionados de 20
Equipos gestionados de 20
Llamadas de ventas para clientes principales
Nuevos productos diseñados
Estructura alámbrica y creación de prototipos
Estructura alámbrica y creación de prototipos
Investigación y pruebas de usuarios
User-focused, WCAG-compliant UX optimized for government workflows.
Desarrollo
Estructura alámbrica y creación de prototipos
Estructura alámbrica y creación de prototipos
Investigación y pruebas de usuarios
User-focused, WCAG-compliant UX optimized for government workflows.
Desarrollo
About Me
I create user experiences that bring people closer to the brands they love—designing with purpose, empathy, and impact.
Sr. UI/UX Designer
Combinar la creatividad con habilidades técnicas para dar vida a los diseños es esencial para ofrecer experiencias digitales perfectas. Mi experiencia en desarrollo front-end garantiza que los diseños no sólo sean visualmente atractivos sino también funcionales y eficientes.
Pasión por el arte
Diseñador apasionado con 11 años de experiencia creando diseños impactantes para marcas y empresas. Me especializo en arte 3D y diseño de interacción y siempre estoy entusiasmado con los nuevos desafíos.