ABOUT ME
I'm Carolina — but Coco is the name my work goes by
I design digital experiences for wellness, lifestyle, and consumer brands — where the goal isn't just usability, it's joy. With 9+ years across health, sports, entertainment, and guest-centered products, I've built things that feel effortless and connect with real people.
From scaling design systems at NBC Universal to redesigning healthcare portals at Deloitte, I work across complex matrix organizations — always at the intersection of empathy, strategy, and craft. I co-founded Coconut Studios, where I've helped 30+ wellness and lifestyle brands find their voice online.
Currently pursuing a Master's in Human-Computer Interaction (Northeastern University, Fall 2026) — deepening my work at the intersection of behavioral design, wellness tech, and AI-driven product experiences.
MY FOCUS AREAS
Crafted skills. Strategic mindset. Design that scales and connects
Wellness & Consumer Experience
Every decision begins with empathy, deep insight, and a focus on the real needs of real people. Great design solves meaningful problems — and research ensures we’re solving the right ones.
Guest-Centered Interaction Design
I design interfaces that aren’t just beautiful—they’re intuitive, accessible, and a joy to use. Clean, consistent, and thoughtful design keeps users engaged, confident, and coming back.
Scalable Systems for Human Brands
From individual components to cohesive systems, I build scalable solutions that grow with purpose. They ensure consistency, minimize duplication, and empower seamless team collaboration.
My Latest Projects
💡 Impactful solutions built for people, not users.
Booking Engine
Tee Time Alerts: Driving Engagement Through Personalized Notifications
Open to What’s Next
Curious collaborators, bold ideas, and meaningful design challenges are always welcome
Designed by Carolina Urrego
© 2026 by Coconut Studio
Gemanagte Teams von 20
Gemanagte Teams von 20
Führen von Verkaufsgesprächen mit Kunden
Neue Produkte entworfen
Wireframing und Prototyping
Wireframing und Prototyping
Benutzerforschung und -tests
Informationsarchitektur
Entwicklung
Wireframing und Prototyping
Wireframing und Prototyping
Benutzerforschung und -tests
Informationsarchitektur
Entwicklung
Über mich
Engagierter und innovativer Webdesigner mit einer Leidenschaft für die Erstellung schöner und funktionaler Websites
Master-Entwickler
Die Kombination von Kreativität und technischen Fähigkeiten, um Designs zum Leben zu erwecken, ist für die Bereitstellung nahtloser digitaler Erlebnisse unerlässlich. Meine Expertise in der Front-End-Entwicklung stellt sicher, dass Designs nicht nur optisch ansprechend, sondern auch funktional und effizient sind.
Leidenschaft für Kunst
Leidenschaftlicher Designer mit 11 Jahren Erfahrung in der Erstellung wirkungsvoller Designs für Marken und Unternehmen. Ich bin auf 3D-Kunst und Interaktionsdesign spezialisiert und freue mich immer über neue Herausforderungen.