ABOUT ME
I'm Carolina — but Coco is the name my work goes by
I design digital experiences for wellness, lifestyle, and consumer brands — where the goal isn't just usability, it's joy. With 9+ years across health, sports, entertainment, and guest-centered products, I've built things that feel effortless and connect with real people.
From scaling design systems at NBC Universal to redesigning healthcare portals at Deloitte, I work across complex matrix organizations — always at the intersection of empathy, strategy, and craft. I co-founded Coconut Studios, where I've helped 30+ wellness and lifestyle brands find their voice online.
Currently pursuing a Master's in Human-Computer Interaction (Northeastern University, Fall 2026) — deepening my work at the intersection of behavioral design, wellness tech, and AI-driven product experiences.
MY FOCUS AREAS
Crafted skills. Strategic mindset. Design that scales and connects
Wellness & Consumer Experience
Every decision begins with empathy, deep insight, and a focus on the real needs of real people. Great design solves meaningful problems — and research ensures we’re solving the right ones.
Guest-Centered Interaction Design
I design interfaces that aren’t just beautiful—they’re intuitive, accessible, and a joy to use. Clean, consistent, and thoughtful design keeps users engaged, confident, and coming back.
Scalable Systems for Human Brands
From individual components to cohesive systems, I build scalable solutions that grow with purpose. They ensure consistency, minimize duplication, and empower seamless team collaboration.
My Latest Projects
💡 Impactful solutions built for people, not users.
Booking Engine
Tee Time Alerts: Driving Engagement Through Personalized Notifications
Open to What’s Next
Curious collaborators, bold ideas, and meaningful design challenges are always welcome
Designed by Carolina Urrego
© 2026 by Coconut Studio
Designed an accessible multi-site template for easy operator management.
Scalable redesign for multi-course management and accessibility.
Modular solution for Troon’s golf properties with easy CMS use.
Responsive, integrated, and accessible template for Troon courses.
Directed UX design for a user-friendly, responsive, and inclusive interface.
Conducted heuristic evaluation and usability testing.
Clear, responsive interface built to support mobile users and communities.
User-focused, WCAG-compliant UX optimized for government workflows.
Athena — Smarter Decisions,
Better Performance
Real-time business intelligence for golf course operators—delivered through a purpose-built SaaS dashboard.
Directed UX design for a user-friendly, responsive, and inclusive interface.
Conducted heuristic evaluation and usability testing.
Clear, responsive interface built to support mobile users and communities.
User-focused, WCAG-compliant UX optimized for government workflows.
Athena — Smarter Decisions,
Better Performance
Real-time business intelligence for golf course operators—delivered through a purpose-built SaaS dashboard.
About Me
I create user experiences that bring people closer to the brands they love—designing with purpose, empathy, and impact.
Sr. UI/UX Designer
Combining creativity with research and strategy, I design seamless digital experiences that are intuitive, accessible, and grounded in real user needs. My work focuses on solving complex problems with clarity—aligning usability with business goals to deliver lasting value.
Designing for People
With over 9 years of experience across UX and visual design, I build scalable systems and interfaces that feel effortless to use. Driven by a passion for wellness and performance-driven products, I’m excited to bring thoughtful, experience-led design to the interactive entertainment space.