Real people. Real needs. Thoughtful design.
Designing with purpose — for people, performance, and progress.
Hey,
it's Carolina!
🥥 most people call me Coco.
Sr. Product Experience Designer passionate about transforming ideas into joyful digital experiences and bold, memorable visual identities. I design products people love to use, wear, share, and remember. My work spans a wide range of industries — from sports and entertainment to wellness, government, and SaaS — blending strategic thinking with playful creativity.
Work I’ve Loved Creating
Explore highlights from my design journey—featuring award-winning work and impactful experiences.
Designed an accessible multi-site template for easy operator management.
Scalable redesign for multi-course management and accessibility.
Modular solution for Troon’s golf properties with easy CMS use.
Responsive, integrated, and accessible template for Troon courses.
Directed UX design for a user-friendly, responsive, and inclusive interface.
Conducted heuristic evaluation and usability testing.
Clear, responsive interface built to support mobile users and communities.
User-focused, WCAG-compliant UX optimized for government workflows.
Athena — Smarter Decisions,
Better Performance
Real-time business intelligence for golf course operators—delivered through a purpose-built SaaS dashboard.
Directed UX design for a user-friendly, responsive, and inclusive interface.
Conducted heuristic evaluation and usability testing.
Clear, responsive interface built to support mobile users and communities.
User-focused, WCAG-compliant UX optimized for government workflows.
Athena — Smarter Decisions,
Better Performance
Real-time business intelligence for golf course operators—delivered through a purpose-built SaaS dashboard.
About Me
I create user experiences that bring people closer to the brands they love—designing with purpose, empathy, and impact.
Sr. UI/UX Designer
Combining creativity with research and strategy, I design seamless digital experiences that are intuitive, accessible, and grounded in real user needs. My work focuses on solving complex problems with clarity—aligning usability with business goals to deliver lasting value.
Designing for People
With over 9 years of experience across UX and visual design, I build scalable systems and interfaces that feel effortless to use. Driven by a passion for wellness and performance-driven products, I’m excited to bring thoughtful, experience-led design to the interactive entertainment space.
Expertise & Focus Areas
User-Centered Design & Research
Great design solves real problems. Research ensures we are solving the right ones.
Interaction & Visual Design
Clean, consistent, and intuitive interfaces keep users engaged and confident.
Design Systems & Scalability
Ensure consistency, reduce duplication, and support team collaboration.
Cross-Functional Collaboration
Great products are built by teams, not in silos — they come to life by aligning vision and execution.
Career Highlights
Redesigned the end-to-end UX for a statewide child care program, simplifying the application journey and making it easier for thousands of families to access support. The new design improved accessibility and usability while reducing frustration for time-sensitive applicants.
Built modular, accessible design systems for elite and municipal courses—empowering teams to launch consistent, high-performing sites with less developer lift. The flexible framework now supports dozens of properties and streamlines content management for non-technical users.
Merged storytelling with UX to design products that feel human—helping users stay engaged, take action, and build better habits through intuitive, meaningful interfaces. These experiences reflect my passion for blending wellness and tech to create lasting positive impact.
Worked alongside fellow designers, product, and engineering teams to elevate the UX of enterprise booking tools—making the reservation experience smoother, faster, and more intuitive for golf operators and players. Together, we aligned on strategy, improved usability, and created a flexible flow that supports both business growth and future innovation.
Let's Work Together
Get In Touch
Send me a message at carolinaurrego.ux@gmail.com
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